Category Archives: marketing | PR

My thoughts on marketing and PR issues.

What is it about Star Wars?

Did George Lucas know what he was doing?   When he sold the idea to shoot a film of cowboys in space, did George Lucas really guess that his creation would last so long, burned into the psyche of western … Continue reading

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Tom Harris’s downfall

I am afraid Ego got the better of you here, Tom   I am sure it raised a laugh in the Westminster village where they have heard of Joan McAlpine, but it meant nothing to nearly everyone else. Too much … Continue reading

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Canal+ the Bear.

Quirky, slightly tasteless, but very funny. Canal+ show how to make a great viral. If only we all had that kind of budget…. You will never look a bearskin in the same way again……

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8 ways to keep your business blog fresh

Content for business blogs. There is little doubt that blogs are good for businesses trying to establish themselves online. For a start Google loves them. The steady stream of new content is exactly what their bots are looking for. The … Continue reading

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My Twitter white paper

Twitter has always discouraged marketing activity, but it can be done. However, I couldn’t find anyone who could give me a workable plan. So I sat down and wrote this. I used to work in newspapers, so I used them … Continue reading

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